Full Job Description
Join Amazon as a Digital Content Strategist in Lanham, MD!
Are you a creative thinker with a passion for content? Do you have the insights and data-driven mindset to significantly enhance digital user experiences? If so, Amazon invites you to embark on an exciting journey with us as a Digital Content Strategist. We are looking for an individual who not only thrives in a fast-paced environment but is also eager to play a pivotal role in shaping our digital narrative.
About Us
Amazon is one of the world's most customer-centric companies, continually seeking to innovate and improve the user experience across our platforms. With our ever-expanding portfolio of products and services, we have become a leading force in the e-commerce and technology sectors. Our Lanham, MD team is a crucial component of this mission, contributing to the vibrancy and engagement of our digital platforms.
Your Role
As a Digital Content Strategist, you will be responsible for crafting and executing content strategies that resonate with our diverse customer base. You will collaborate with cross-functional teams to develop content that not only captivates but educates and inspires action.
Key Responsibilities:
- Develop and implement comprehensive content strategies that align with Amazon’s business objectives and branding.
- Conduct extensive research to gather insights on audience preferences, market trends, and competitive analysis.
- Create and oversee a content calendar that includes blogs, newsletters, product descriptions, social media content, and other digital media.
- Collaborate with designers, marketers, and developers to produce engaging multi-channel content.
- Ensure all content is optimized for SEO, enhancing visibility and driving organic traffic.
- Analyze content performance metrics and utilize insights to refine and adapt strategies as necessary.
- Stay updated with industry best practices and emerging technologies to continually improve our content offerings.
- Provide recommendations and reports to senior leadership on content effectiveness and areas for improvement.
Qualifications
The ideal candidate for this role will have a blend of creative flair and analytical thinking. We are looking for individuals who bring the following qualifications:
- Bachelor’s degree in Marketing, Communications, English, or a related field.
- Minimum of 3 years of experience in digital content strategy, content marketing, or a related role.
- Proven track record of successfully developing and implementing content strategies that drive engagement.
- Strong understanding of SEO best practices and experience using analytic tools to monitor and report on content performance.
- Excellent communication skills, both written and verbal, with the ability to coordinate collaboratively.
- Familiarity with digital content management systems and tools (e.g., WordPress, HubSpot).
- A portfolio showcasing your previous content strategies and successful campaigns is highly desirable.
What We Offer
Amazon believes that a diverse and inclusive workplace is essential for fostering creativity, innovation, and improvement. As a member of our team, you will enjoy:
- Competitive salary and performance-based bonuses.
- Comprehensive health benefits, including medical, dental, and vision coverage.
- 401(k) plan with company match.
- Flexible work hours and a healthy work-life balance.
- Generous paid time off and holiday policies.
- A dynamic and collaborative work environment with opportunities for professional growth.
- Employee discount on Amazon products and services.
Location
This position is based in our vibrant office in Lanham, MD. Our location provides easy access to communities around, making it ideal for those who enjoy a dynamic work environment coupled with rich cultural attractions.
Join Us!
If you are ready to make your mark and take on the challenges of a Digital Content Strategist at Amazon, we would love to hear from you. This is your chance to be part of a forward-thinking company that empowers innovation and creativity. Apply now and join our mission to become Earth’s most customer-centric company where people can find and discover anything they might want to buy online!
Application Process
To apply, please submit your resume, cover letter, and portfolio where applicable. In your cover letter, make sure to showcase your passion for content, your understanding of digital strategy, and relatable professional experiences that align with this role. We value your enthusiasm and dedication as much as your skills and experience.